Fans started the meme 'subscribe to PewDiePie' and the man himself created several diss tracks about the Indian record label, including the popular 'B***** Lasagna.' In April 2019 T-Series took legal action against the Swedish Youtuber over the song, but eventually, they settled out of court. He was surpassed early this year by T-Series, leading to a half-serious half-friendly feud between the two channels. Pewds reached one million subscribers in 2012, and a year later became the most subbed YouTuber on the website. While this style of video was created by users of the 'Something Awful' forums, PewDiePie helped to popularize it.
PewDiePie has quite the legacy, being one of the earliest content creators on the platform and an early trailblazer for the 'Let's Play' style of video.